• The Hype Project

Get found on Instagram!

Updated: Oct 15, 2019

Think of the Instagram Search feature as the Google of the social media world — it’s a super-powerful tool for discovering brands, posts, hashtags, and locations on Instagram.

And for businesses, it’s especially important to secure your spot in Instagram’s search results to get more eyes on your post and convert viewers into followers. To help you do just that, we’re sharing some tips on how to get discovered on Instagram Search:

What is Instagram Search?

As part of the Explore page, Instagram Search is the directory to every Instagram account on the app.

Instagram is even able to categorise the search results by top results, accounts, hashtags, and places, making it super-easy to find what you’re looking for: But how does Instagram know what to display in the search results? How are they ranked, and how can you secure a top spot in the results line up?

Instagram Search Tip #1: Optimise Your Name Field With Keywords

The first step to getting discovered on Instagram Search is to optimise your Instagram name! The “Name” field in your Instagram bio is searchable & completely customisable + separate to your Instagram handle.

That means that you can change it to words that highlight your Instagram your all about. By including relevant keywords in your Name field, your chances of appearing in the top results if anyone searches for those keywords will be much higher!

Instagram Search Tip #2: Optimise Your Bio With Hashtags & Keywords

Just like your Name field, your bio should be optimised with keywords for your brand and business.

You can even add in clickable hashtags into your bio to boost your chances of appearing not just in the search results for your account, but also if someone searches for the hashtag too!

Instagram Search Tip #3: Add a Location Tag to All Your Posts (Including Stories!)

When you add a location tag to your posts, you stand a better chance at appearing in the search results of that location.

And that’s for both post and IG STORIES.

We implemented this trick about six months ago to help stand out against other creative business and saw improved reception! We had new clients mention that when searching for media agencies and found us through the discover tab, either showing up as our location or name and description.


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